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Search Is Becoming a Model of Human Behavior, Not Documents
Search is shifting from retrieving documents to modeling user behavior. LLMs optimize for intention, not keywords.  
2025-11-17
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Search Is Becoming a Model of Human Behavior, Not Documents

Classic search treated users as queries.
LLM search treats users as behavioral systems.

The model doesn’t just parse your words —
it predicts your intention, your uncertainty, your exploration path.

It builds a behavioral profile:

  • Are you comparing?

  • Are you exploring?

  • Are you validating?

  • Are you resolving doubt?

  • Are you learning something new?

Search becomes cognitive rather than lexical.
It acts more like a teacher or collaborator than an index.

To appear in this new system, content must reflect user mental models, not keyword maps.
Visibility comes from matching human reasoning patterns —
not from matching search terms.


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